MASS MEDIA and MEANS OF COMMUNICATION.
1. Filling in the gaps1. It’s so easy to use a _________________ when you want to send photographs to friends by e-mail. It’s just like using a photocopier.
2. I’ve lost a lot of data. I wonder if my computer has a _______________.
3. I’m al\ways impressed by people who carry their ______________ on aeroplanes and work on them during the flight.
4. Those ______________ disks don’t store nearly enough information. You really need to sue your _______________ disk for all the data you want to store.
5. If you want some photos of the USA, you could just try _______________ the web. You’ll be amazed how many you can find.
6. I belong to a great _______________. There are about ten people who are all interested in 1960s music. We e-mail one another almost every day, and can talk live to one another.
7. I _______________ a good program from the Internet the other day. Would you like a copy?
8. Do you ever visit any ________________ for pop stars or film stars? Some of them have photos and music too.
9. A _______________ is a computer set of instructions that a computer uses in order to perform a particular operation.
10. A program or the grid you create with it to perform mathematical operations.
2. Filling in the gaps with the words given.
down / scan / click / attachment / crash
The other day I 1) ___________________ some photos I’d taken, so that I could send them to a friend in Australia. However, as I was doing the last one, I just 2) ________________ the mouse and the program 3) _________________. It was very annoying! Then, when I got it started again, I tried to send the photos by e-mail, as an 4) _______________ but the server was 5) ________________, and so I just gave up, I was so frustrated!
3. There may be more than one answer. Give your reasons.
| A | B | C | |
| 1. | a broadsheet | a journal | a tabloid |
| 2. | cable | satellite | terrestrial |
| 3. | a channel | a station | a wavelength |
| 4. | advertising revenue | the licence fee | road tax |
| 5. | to screen | to stage | to boadcast |
| 6. | circulation | readership | audience rating |
| 7. | to censor | to curb | to regulate |
| 8. | a business tycoon | a media mogul | a press baron |
4. Circle the word that correctly completes each sentence. Use a dictionary if you need help.
1. Reporters often begin their careers at small (positions / publications)( rather than at national magazines.
2. A professional ((photographer / publicist) (works with filters, tripods, and lenses.
3. A ((recording engineer / camera operator)( operates a control panel to produce special sound effects.
4. The ((producer / director)( of a movie conducts rehearsals.
5. Disc jockeys and sportscasters usually begin their careers as (salespersons / announcers) at small stations.
5. How many words and expressions can you make by matching the words and phrases in column A with those in column B?
6. Complete the text:
7. Translate the words and phrases.
8. There are three mixed up telephone calls. Sort them out and rewrite them:
1) This is Sara speaking.
2) I’m sorry, but you have the wrong number.
3) No. She went out for lunch. Can I take a message?
4) Not it’s 736-3224.
5) Hello. Is Jenny there please?
6) Hello. Is Sara there please?
7) Hi is Kevin there please.
8) Hi. Sara. My name is John I’m calling about the ad in the newspaper.
9) She just stepped out.
10) Is this 736 –2334? 11) Yes, tell her to call Dave please.
12) Will she be back soon?
9. Text for dictation:
The media includes national and local newspapers, satellite, cable and terrestrial television, radio, magazines, journals, teletext and the Internet.Nearly all Britain's national newspapers are owned by UK conglomerates or by foreign-based multinational companies. Consequently, in order for a political party to get elected to government it is extremely helpful to have the support of business tycoons such as Rupert Murdoch, owner of Sky, which broadcasts on many channels, as well as many British national newspapers, including The Sun, the tabloid with a circulation of about 4 million readers. In a true democracy, the media would provide accurate information and would protect the interests of all the people. However, many TV channels and local newspapers are largely dependent on advertising for their revenue. Although they are often provided free to viewers and readers, the controllers and editors have to please the advertisers whose products may sometimes exploit underpaid work-forces or do damage to carefully targeted consumers.
10. Solve the crossword:
